Knowledge base

Want to make a slide that makes your story undertandable and appealing? This article helps you on your way.

Use this storytelling method to tell a good story. From starting idea to end product in 4 steps.

The word ´storytelling´ is used in different ways. So what does it mean exactly? And how do you apply it in your work?

Inform, explain, update... Are these things you do often? Stop! Learn to give your story a true goal and urge your audience to action.

Do you want to know how to make your audience interested in your story? Then read this article.

Need a structure for your story? Use the SCQA method for a clear and attractive story structure.

State your message in the heading. It helps your audience understand you. Learn to make statement headings in 6 steps.

The sense that you're just improvising. Do you recognize that feeling when working on visuals? This article helps you choose consciously between 4 types of visuals.

Discover a colorful technique for guiding people smoothly through your story, step by step. Even if your topic is complex.

You present your complex and abstract topic to your audience. How do you make sure they don't tune out?

6 ways to help you write texts that are pleasant to read and easy to understand.

Stuck in words when explaining? Try a different approach: use a sketch to explain something.

Conventional wisdom: write complicated text if you want to be taken seriously. Is that true? Spoiler: no.

Looking to make a strong SCQA story structure? Use these 12 step-by-step do's and don'ts to build a strong story.

Does your audience not know what to do with your information? Let us tell you about information overload – and how to prevent it.

Harry Potter, Oliver Twist, Anna Karenina: strong characters captivate us. Can you do the same in policy, business and science?

Ready to explore how a main character can improve your story? This follow-up article gives ten practical tips.

You've got a lot of numbers and want to tell a multifaceted story with them. How to keep your audience's attention?

When driving a car, a TomTom will tell you quickly and clearly where you’re going. Grant your story's audience the same experience.

Visuals often explain something faster and better than words. But what to do when find it hard to make visuals?

You have a plan full of advantages, but your audience still says no? Follow this stepwise approach from a different perspective.

You know your subject, but writing about it is hard and time-consuming. Recognizable? Then make a bullet list before you start.

Authenticity. Everyone knows the concept, but no one knows exactly what others means by it. How to make a flyer on such a subject?

When you propose an idea you want to enable your audience to act on it. Therefore, be kind and communicate in an actionable way.

The sense that you're just improvising. Do you recognize that feeling when working on visuals? This article helps you choose consciously between 4 types of visuals.

Different audiences can require completely different storylines, even when the topic is the same. Read this article to see an example.

To make your story successful, it is important to tailor it to your audience. Here you see how you can do that.

Stories without a clear structure are difficult to understand. Here you read how you can make a logical story structure.

Concrete information helps your audience understand and remember your story. Here you read how to be concrete.