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A better slide in 6 steps

Want to make a slide that makes your story undertandable and appealing? This article helps you on your way.
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Storytelling: a 4-step method

Use this storytelling method to tell a good story. From starting idea to end product in 4 steps.
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What is storytelling?

The word ´storytelling´ is used in different ways. So what does it mean exactly? And how do you apply it in your work?
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To inform is not a goal

Inform, explain, update... Are these things you do often? Stop! Learn to give your story a true goal and urge your audience to action.
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SCQA: What is it, how does it work, and how can it help me?

Need a structure for your story? Use the SCQA method for a clear and attractive story structure.
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State your main message in the heading

State your message in the heading. It helps your audience understand you. Learn to make statement headings in 6 steps.
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How to choose a fitting visual

The sense that you're just improvising. Do you recognize that feeling when working on visuals? This article helps you choose consciously between 4 types of visuals.
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How to make sure your audience can follow you

Discover a colorful technique for guiding people smoothly through your story, step by step. Even if your topic is complex.
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6 ways to tell your audience vivid and engaging stories

You present your complex and abstract topic to your audience. How do you make sure they don't tune out?
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6 tips for clear writing

6 ways to help you write texts that are pleasant to read and easy to understand.
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How to make people understand (with 5 hand-drawn examples)

Stuck in words when explaining? Try a different approach: use a sketch to explain something.
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Break academic writing conventions (if you want your paper to be read)

Conventional wisdom: write complicated text if you want to be taken seriously. Is that true? Spoiler: no.
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12 do’s and don'ts for your SCQA

Looking to make a strong SCQA story structure? Use these 12 step-by-step do's and don'ts to build a strong story.
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Avoid information overload: a wine suggestion instead of the wine list

Does your audience not know what to do with your information? Let us tell you about information overload – and how to prevent it.
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A protagonist outside the cinema (part 1 of 2)

Harry Potter, Oliver Twist, Anna Karenina: strong characters captivate us. Can you do the same in policy, business and science?
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A protagonist outside the cinema (part 2 of 2)

Ready to explore how a main character can improve your story? This follow-up article gives ten practical tips.
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How 18 minutes of war statistics can glue you to the screen

You've got a lot of numbers and want to tell a multifaceted story with them. How to keep your audience's attention?
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A complex story? Turn on the navigation for your audience

When driving a car, a TomTom will tell you quickly and clearly where you’re going. Grant your story's audience the same experience.
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This image library turns visualization into a feast

Visuals often explain something faster and better than words. But what to do when find it hard to make visuals?
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Convince your audience: argue against your own proposal

You have a plan full of advantages, but your audience still says no? Follow this stepwise approach from a different perspective.
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Make a structure before you start writing: 3 advantages of a bullet list

You know your subject, but writing about it is hard and time-consuming. Recognizable? Then make a bullet list before you start.
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10.000 identical flyers, the one even more authentic than the other

Authenticity. Everyone knows the concept, but no one knows exactly what others means by it. How to make a flyer on such a subject?
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Learning actionable communication… from a bicycle parking

When you propose an idea you want to enable your audience to act on it. Therefore, be kind and communicate in an actionable way.
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3 alternatives to data visualizations: how to create an image that sticks

The sense that you're just improvising. Do you recognize that feeling when working on visuals? This article helps you choose consciously between 4 types of visuals.
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Keep your stories in shape

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Priscilla Brandon
p.brandon@analytic-storytelling.com
 +31 6 14 50 98 91