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Storytelling: a 4-step method

Use this storytelling method to tell a good story. From starting idea to end product in 4 steps.
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To inform is not a goal

Inform, explain, update... Are these things you do often? Stop! Learn to give your story a true goal and urge your audience to action.
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How to make sure your audience can follow you

Discover a colorful technique for guiding people smoothly through your story, step by step. Even if your topic is complex.
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Avoid information overload: a wine suggestion instead of the wine list

Does your audience not know what to do with your information? Let us tell you about information overload – and how to prevent it.
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A protagonist outside the cinema (part 1 of 2)

Harry Potter, Oliver Twist, Anna Karenina: strong characters captivate us. Can you do the same in policy, business and science?
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A protagonist outside the cinema (part 2 of 2)

Ready to explore how a main character can improve your story? This follow-up article gives ten practical tips.
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A complex story? Turn on the navigation for your audience

When driving a car, a TomTom will tell you quickly and clearly where you’re going. Grant your story's audience the same experience.
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Convince your audience: argue against your own proposal

You have a plan full of advantages, but your audience still says no? Follow this stepwise approach from a different perspective.
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Learning actionable communication… from a bicycle parking

When you propose an idea you want to enable your audience to act on it. Therefore, be kind and communicate in an actionable way.
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Keep your stories in shape

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Do you have a question you’d like to discuss? Feel free to call us or send an email:

Priscilla Brandon
p.brandon@analytic-storytelling.com
 +31 6 14 50 98 91