Have you ever taken classes about designing or choosing visuals? For your slides, for instance?
For most knowledge workers, the answer is ‘no’. At universities, designing visuals is rarely part of the curriculum.
Even though almost everyone has to give presentations, later, at work.
Visuals anxiety. Image insecurity. Perhaps even image shame.
The sense that you are just improvising.
Based on intuition. Based on what you see others do.
This article offers some tools to choose consciously between 4 types of visuals. Every type of visual has its own advantages and disadvantages.
This article helps you, for instance, when you often use the same type of visuals. For example, when 80% of your slide show depicts data visualizations, or schematic representations of cell structures.
The article also helps you when you use very few visuals. When 80% of your slides show bullet points with text, for example.
Curious? Read it here!