A juicy anecdote, a touching confession, a metaphor that sticks.
At TED, they know how storytelling works.
But what are the best TED Talks about storytelling?
That’s what I wanted to dedicate a weekly email to. So I sat myself down to do some research.
But…
Most TED Talks about storytelling disappointed me.
I already knew the one by presentation guru Nancy Duarte. About switching between what is and what could be.
But Duarte’s story gets off to a slow start. And in my opinion, it lacks some focus.
I had also seen Andrew Stanton’s TED Talk before. Stanton wrote, among others, Finding Nemo and WALL•E.
His story is entertaining. But his lessons don’t easily translate to a professional setting.
Other TED Talks about storytelling weren’t good enough to share here. Sorry, TED Talkers. 😉
Until I came across the TED Talk by leadership expert Karen Eber.
Eber convincingly states that data and storytelling reinforce one another. She calls it a power balad.
According to Eber, data never speaks for itself. And it’s not enough to convince people to make different decisions.
This requires emotional involvement, which you achieve with a story.
Fun to watch!
Regards,
Arnaud
PS Did I miss a good TED Talk about storytelling? Please email me!