The Analytic Storytelling method

With the tools of these four steps you can make clear and compelling stories about complex topics.

#1: Adapt to your audience

Before communicating your work, first think about your intended audience: what are their interests, how can you bring them on board, and what do they know about your topic? This step offers a model to sharply define your audience.

Want to know more? In our knowledge base you can find articles about #1.

#2: Build a structure

A sound structure is crucial to conveying your message. In this step, you learn how to build a storyline that is both clear and urgent for your audience. This way they can follow your story top to bottom and feel involved with the topic.

Want to know more? In our knowledge base you can find articles about #2.

#3: Be concrete

By being concrete, your story becomes tangible. Your audience will understand it better and feel its relevance. In this step you make abstract content tangible and engaging. Many of the techniques involved come from the creative world.

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#4: Make your visuals & text

The first three steps lay the groundwork for any form of communication. The result is a well-adapted, clear and concrete storyline. Now you can turn this into a text and/or visualizations. The last step offers various tools to do this.

Want to know more? In our knowledge base you can find articles about #4.