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A protagonist outside the cinema (part 1 of 2)

Harry Potter, Oliver Twist, Anna Karenina: characters from movies and novels captivate us. Is that also possible in policy papers, innovation plans and texts about change management?
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A protagonist outside the cinema (part 2 of 2)

Ready to explore how a main character can improve your story? This follow-up article gives ten practical tips.
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How 18 minutes of war statistics can glue you to the screen

You've got a lot of numbers and want to tell a multifaceted story with them. How to keep your audience's attention?
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10.000 identical flyers, the one even more authentic than the other

Authenticity. Everyone knows the concept, but no one knows exactly what others means by it. How to make a flyer on such a subject?
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