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To inform is not a goal

Inform, explain, update... Are these things you do often? Stop! Learn to give your story a true goal and urge your audience to action.
KNOWLEDGE BASERead more

How to make sure your audience can follow you

Discover a colorful technique for guiding people smoothly through your story, step by step. Even if your topic is complex.
KNOWLEDGE BASERead more

A protagonist outside the cinema (part 2 of 2)

Ready to explore how a main character can improve your story? This follow-up article gives ten practical tips.
KNOWLEDGE BASERead more

A complex story? Turn on the navigation for your audience

When driving a car, a TomTom will tell you quickly and clearly where you’re going. Grant your story's audience the same experience.
KNOWLEDGE BASERead more

Convince your audience: argue against your own proposal

You have a plan full of advantages, but your audience still says no? Follow this stepwise approach from a different perspective.
KNOWLEDGE BASERead more

Keep your stories in shape

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Priscilla Brandon
p.brandon@analytic-storytelling.com
 +31 6 14 50 98 91